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EasyLink converts your Shopify product barcodes into GS1 Digital Link QR codes. One code per product that scans at retail checkout, opens your product page on a shopper's phone, and prints on whatever label you use.
Every code is served by the 506.link resolver, which routes each scan to the destination you choose and records anonymous scan counts for your analytics.
GS1 Sunrise 2027 is the retail industry's target for point-of-sale systems worldwide to scan 2D barcodes alongside traditional ones by the end of 2027. Retailers are upgrading scanners now, and brands are being asked to put 2D codes on packaging. Your existing 1D barcodes keep working, because Sunrise adds capability rather than replacing anything.
A retail scanner reads the 01 segment of the address and extracts the GTIN, exactly as it would from a traditional barcode. A phone camera opens the same address, and the resolver sends the shopper to your product page.
EasyLink generates both, and switches to GS1 Data Matrix when a label is too small for a reliably scannable QR code. Both carry the same Digital Link address and both are Sunrise-compatible.
A Digital Link can also carry a batch or lot number, a serial number and an expiry date, which matters for traceability, recalls and regulated categories.
EasyLink reads every variant barcode in your catalogue and classifies it, so you can see which GTINs are valid and which need fixing.
Valid barcodes become live GS1 Digital Link codes on the 506.link resolver, routing every scan to the destination you choose.
Download codes as PNG or SVG, or print label sheets in bulk on Avery sheets, thermal rolls or a custom layout with live titles, SKUs and prices.
Anonymous scan counts arrive in Analytics, broken down by product and by day.
EasyLink puts code status where your team already works, so nobody has to switch context to answer "is this product scannable yet?"
An EasyLink status card shows All published, Partially published or Not published, plus a per-variant view of each GTIN and its publication state.
The product code window previews the QR and Data Matrix side by side, publishes or re-publishes to 506.link, downloads PNG or SVG, and tests the live customer link exactly as a shopper sees it.
An EasyLink publication card appears on product details in Shopify POS, so retail staff can check code status, valid GTINs and active DPP links on the spot.
Plans differ by one thing only: how many codes you have published to 506.link. Re-publishing an existing code, downloading images, printing labels and running audits never touch your allowance. Paid plans start with a 14-day free trial.
Downgrading never takes a code offline. Everything already published stays live; you simply cannot publish new codes until you are back under the limit.
GTINs, the numbers inside your barcodes, are licensed from GS1 by the brand owner. EasyLink does not sell or invent them. It reads the barcodes already sitting in your Shopify variants, tells you which ones are valid, and makes those scannable everywhere. If your products have no barcodes yet, GS1 is your first stop rather than us.
EasyLink is in early access while we finish the Shopify App Store listing. Tell us about your catalogue and we will get you set up.
