Magic Link Rules

Do you want to finely tune which customers can take advantage of an EasyGift rule? The Magic Link tool lets you do just that!

Magic Links let you target an EasyGift rule to only trigger for store visitors who arrive via the special "Magic" link. Therefore, you can use EasyGift to create targeted marketing campaigns to for example attract new customers - without offering gifts to all visitors to your store.

Two of the most popular uses of Magic Links

1. Combining magic links with a social media campaign to gift an item to new customers checking out your brand.
2. Engage inactive customers by using magic links to offer them a special promotion.

How to enable a Magic Link on your EasyGift rule

1. Open the EasyGift app and open your rule. Within the ‘Apply this rule to’ section for your rule select ‘Only visitors who arrive via a magic link’.
2. In the ‘Link destination’ option choose the page you want your visitors to land arrive at when they click the magic link.
3. Copy your magic link by clicking on the clipboard button. Use this link in your marketing campaigns.

Top tip

You can include multiple rules in a magic link by appending the rule ids with commas on your link. For example, yourstoreaddress.com/?aca=RULE_ID_1,RULE_ID_2,RULE_ID_3. The rule ID for each is the series of letters and numbers in the link after the "aca=" characters in the url.

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